This is a list of some of the factors that influence your ranking for various keywords, this list is not definitive and is ever changing and evolving.
Domain Factors
1. Domain Age: 2. Keyword Appears in Top Level Domain: 3. Keyword As First Word in Domain: 4. Domain registration length: 5. Keyword in Subdomain Name: 6. Domain History: 7. Exact Match Domain: 8. Public vs. Private WhoIs: 9. Penalized WhoIs Owner: 10. Country TLD extension:Page Level Factors
11. Keyword in Title Tag: 12. Title Tag Starts with Keyword: 13. Keyword in Description Tag: 14. Keyword Appears in H1 Tag: 15. Keyword is Most Frequently Used Phrase in Document: 16. Content Length: 17. Keyword Density: 18. Latent Semantic Indexing Keywords in Content (LSI): 19. LSI Keywords in Title and Description Tags: 20. Page Loading Speed via HTML: 21. Duplicate Content: 22. Rel=Canonical: 23. Page Loading Speed via Chrome: 24. Image Optimization: 25. Recency of Content Updates: 26. Magnitude of Content Updates: 27. Historical Updates Page Updates: 28. Keyword Prominence: 29. Keyword in H2, H3 Tags: 30. Keyword Word Order: 31. Outbound Link Quality: 32. Outbound Link Theme: 33. Grammar and Spelling: 34. Syndicated Content: 35. Helpful Supplementary Content: 36. Number of Outbound Links: 37. Multimedia: 38. Number of Internal Links Pointing to Page: 39. Quality of Internal Links Pointing to Page: 40. Broken Links: 41. Reading Level: 42. Affiliate Links: 43. HTML errors/W3C validation: 44. Page Host’s Domain Authority: 45. Page’s PageRank: 46. URL Length: 47. URL Path: 48. Human Editors: 49. Page Category: 50. WordPress Tags: 51. Keyword in URL: 52. URL String: 53. References and Sources: 54. Bullets and Numbered Lists: 55. Priority of Page in Sitemap: 56. Too Many Outbound Links: 57. Quantity of Other Keywords Page Ranks For: 58. Page Age: 59. User Friendly Layout: 60. Parked Domains: 61. Useful Content: Site-Level FactorsSite Level Factors
62. Content Provides Value and Unique Insights: 63. Contact Us Page: 64. Domain Trust/TrustRank: 65. Site Architecture: 66. Site Updates: 67. Number of Pages: 68. Presence of Sitemap: 69. Site Uptime: 70. Server Location: 71. SSL Certificate: 72. Terms of Service and Privacy Pages: 73. Duplicate Meta Information On-Site: 74. Breadcrumb Navigation: 75. Mobile Optimized: 76. YouTube: 77. Site Usability: 78. Use of Google Analytics and Google Webmaster Tools: 79. User reviews/Site reputation:Backlink Factors
80. Linking Domain Age: 81. # of Linking Root Domains: 82. # of Links from Separate C-Class IPs: 83. # of Linking Pages: 84. Alt Tag (for Image Links): 85. Links from .edu or .gov Domains: 86. Authority of Linking Page: 87. Authority of Linking Domain: 88. Links From Competitors: 89. Social Shares of Referring Page: 90. Links from Bad Neighborhoods: 91. Guest Posts: 92. Links to Homepage Domain that Page Sits On: 93. Nofollow Links: 94. Diversity of Link Types: 95. “Sponsored Links” Or Other Words Around Link: 96. Contextual Links: 97. Excessive 301 Redirects to Page: 98. Backlink Anchor Text: 99. Internal Link Anchor Text: 100. Link Title Attribution: 101. Country TLD of Referring Domain: 102. Link Location In Content: 103. Link Location on Page: 104. Linking Domain Relevancy: 105. Page Level Relevancy: 106. Text Around Link Sentiment: 107. Keyword in Title: 108. Positive Link Velocity: 109. Negative Link Velocity: 110. Links from “Hub” Pages: 111. Link from Authority Sites: 112. Linked to as Wikipedia Source: 113. Co-Occurrences: 114. Backlink Age: 115. Links from Real Sites vs. Splogs: 116. Natural Link Profile: 117. Reciprocal Links: 118. User Generated Content Links: 119. Links from 301: 120. Schema.org Microformats: 121. DMOZ Listed: 122. TrustRank of Linking Site: 123. Number of Outbound Links on Page: 124. Forum Profile Links: 125. Word Count of Linking Content: 126. Quality of Linking Content: 127. Sitewide Links:User Interaction Factors
128. Organic Click Through Rate for a Keyword: 129. Organic CTR for All Keywords: 130. Bounce Rate: 131. Direct Traffic: 132. Repeat Traffic: 133. Blocked Sites: 134. Chrome Bookmarks: 135. Google Toolbar Data: 136. Number of Comments: 137. Dwell Time:Special Algorithm Rules Factors
138. Query Deserves Freshness: 139. Query Deserves Diversity: 140. User Browsing History: 141. User Search History: 142. Geo Targeting: 143. Safe Search: 144. Google+ Circles: 145. DMCA Complaints: 146. Domain Diversity: 147. Transactional Searches: 148. Local Searches: 149. Google News Box: 150. Big Brand Preference: 151. Shopping Results: 152. Image Results: 153. Easter Egg Results: 154. Single Site Results for Brands:Social Signals Factors
155. Number of Tweets: 156. Authority of Twitter Users Accounts: 157. Number of Facebook Likes: 158. Facebook Shares: 159. Authority of Facebook User Accounts: 160. Pinterest Pins: 161. Votes on Social Sharing Sites: 162. Number of Google+1’s: 163. Authority of Google+ User Accounts: 164. Known Authorship: 165. Social Signal Relevancy: 166. Site Level Social Signals:Brand Signals Factors
167. Brand Name Anchor Text: 168. Branded Searches: 169. Site Has Facebook Page and Likes: 170. Site has Twitter Profile with Followers: 171. Official Linkedin Company Page: 172. Employees Listed at Linkedin: 173. Legitimacy of Social Media Accounts: 174. Brand Mentions on News Sites: 175. Co-Citations: 176. Number of RSS Subscribers: 177. Brick and Mortar Location With Google+ Local Listing: 178. Website is Tax Paying Business:On Site Webspam Factors
179. Panda Penalty: 180. Links to Bad Neighborhoods: 181. Redirects: 182. Popups or Distracting Ads: 183. Site Over-Optimization: 184. Page Over-Optimizaton: 185. Ads Above the Fold: 186. Hiding Affiliate Links: 187. Affiliate Sites: 188. Autogenerated Content: 189. Excess PageRank Sculpting: 190. IP Address Flagged as Spam: 191. Meta Tag Spamming:Off Page Webwpam Factors
192. Unnatural Influx of Links: 193. Penguin Penalty: 194. Link Profile with High % of Low Quality Links: 195. Linking Domain Relevancy: 196. Unnatural Links Warning: 197. Links from the Same Class C IP: 198. “Poison” Anchor Text: 199. Manual Penalty: 200. Selling Links: 201. Google Sandbox: 202. Google Dance: 203. Disavow Tool: 204. Reconsideration Request: 205. Temporary Link Schemes:Search Ranking Factors(external Link)
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